Cultivating unique voices for innovative companies
Travel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to optimize their direct booking channel and maximize overall revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including CRS and booking engine, full-service hotel distribution, website design and development, and digital marketing management.
Nancy Huang currently serves as Travel Tripper's Marketing Director. She has built a robust B2B marketing strategy for the company that includes thought leadership, brand building, and lead-generating opportunities. She has positioned the company as an influential leader in the travel technology space.
Recently relaunched company website. Led the rebranding and redesign of the site to showcase our mass library of content and optimized the user flow of the website to increase overall page views and lead generation. Conversion rates for demo requests have tripled since launch.
Real Time Ads product video
One of a series of product videos produced for Travel Tripper. Oversaw video production, including script and animation/style.
Directly Speaking vlog series
“Directly Speaking with Travel Tripper” is a video blog series I conceptualized and hosted with the digital agency team at Travel Tripper. We riff on important topics in hotel digital marketing in a casual and conversational manner.
Creative Business Inc.
Creative Business is a business services and financial advisory firm that helps creative entrepreneurs streamline company processes and gain financial clarity of their businesses so that they can accelerate growth and achieve sustainable success. They provide the financial guidance, operational know-how, and back office support that growing companies need to thrive.
We worked with Creative Business Inc. to develop their brand voice and website, and we currently manage their digital presence and customer engagement. In line with the company's values of "making a positive impact," we developed a popular monthly newsletter that discusses thought-provoking topics geared toward helping creative entrepreneurs become better people and better leaders.
Services: Brand voice development Website design and development Content strategy and production
Marketing Challenges International (MCIntl) is a full-service global destination marketing firm connecting the world’s top-ranking business destinations and venues to the North American convention, meeting, incentive, and exhibition markets. For more than 25 years, MCIntl has improved their clients’ bottom line by bringing qualified business leads to their cities and venues.
We worked with MCIntl on a continual series of market research reports about the meetings and conventions travel industry. These reports are widely distributed to MCIntl clients and industry professionals, and have been featured in relevant media. A portion of these reports will be included on an upcoming book by Rob Davidson of MICE Knowledge.
Services: White paper research and development Thought leadership strategy Marketing materials and press releases
The Independent Collection is a collection of boutique lifestyle hotels that take inspiration from their locations and the people, places, cultures, and traditions that make them individually distinct. Each hotel perfectly blends modernity and chicness with just the right of intimate neighborhood charm, delivering sincere service and engaging experiences to appeal to the discerning traveler in all of us.
As part of an overall website redesign project, we worked with IC Hotels to develop website copy that best captured their brand image of authenticity and experience, while also incorporating SEO keyword strategies in order to improve their search engine rankings.
Services: Brand- and SEO-friendly website copywriting
Breaker Log is an easy to use, feature rich fleet management platform offering scalable end-to-end hardware and software solutions that empower drivers and fleets with tools to improve the bottom line and comply with government regulations.
Our market research for Breaker Log revealed that the company was competing in a highly established market with few key players. We sought to differentiate the product through a brand promise of simplicity—Breaker Log offers the complex functions and features that any fleet management platform should have, but with the ease and intuitiveness similar to a Nest thermostat or UP bracelet.
WECREATE NYC is a dynamic coworking space located in Union Square, Manhattan. More than just a “desk farm,” WECREATE seeks to foster collaboration and community through its uniquely designed open workspace.
With so many coworking spaces in New York, we worked to differentiate WECREATE for its creative community of members rather than focus on office amenities. We used this brand vision to redesign the website as well as redefine the product offerings, which include flexible membership and professional development classes.
Services: Brand strategy Product development and marketing Website copywriting and information architecture
American CareSource Holdings, Inc., through its operating subsidiaries, is the owner and operator of a growing chain of community-based primary care and urgent care clinics located in the southeastern United States. Their mission is to improve access to high quality, affordable, and conveniently located healthcare, giving patients a viable alternative to address the challenges created by limited access to care and rising medical costs.
We worked with American CareSource to develop a modern brand that would immediately resonate with its target market. We sought to position the company apart from the typical “doc in a box” reputation of most urgent care centers by emphasizing the focus on the doctor-patient relationship and putting a face and name to American CareSource’s physicians.
Services: Brand strategy and market research Website copywriting and information architecture Marketing and sales materials
Since 1995, Ancillary Care Services (ACS) has been building one of the largest and most comprehensive ancillary care networks in the United States, connecting countless patients to 33,000 ancillary providers nationwide while saving our payers millions in healthcare costs.
For this B2B business, we sought to differentiate ACS in the market by positioning the company as a trusted long-term partner to its clients, rather than an easily replaceable vendor providing “solutions.” We translated this new positioning into a new brand identity and website for ACS.
Services: Brand strategy Website copywriting and information architecture
Are your friends always asking you for ideas on where to go in your city or in places you've traveled to? Never forget another recommendation again! Designed for the independent traveler and urban explorer, Kortlist is an app that helps you to remember the places you love, share those places with your friends, and see their recommendations to find new ones.
For Kortlist, we performed extensive market research and a competitive audit in order to set a brand vision that would carry the company forward in the highly competitive field of travel and leisure apps. We continue to work with the company on product development and marketing.
Services: Brand strategy Market research and competitive audit Product definition and development Marketing strategy
Stealth Fiber is a new product by Stealth Communications, an independently owned telecommunications company that has been providing dedicated Internet access services to mid- and large-enterprises in New York City since 1995. Stealth Fiber is a fiber optic network service offering ultrafast service up to 10 Gbps on specialized photonic technology that allows for dedicated symmetrical bandwidth and direct connectivity (via Big APE) to the world’s major servers.
Our goal with Stealth was to position the company as a breath of fresh air in an industry dominated by powerful Goliaths such as Verizon, as well as provide meaningful context to a product that is typically described in complex jargon.
Services: Brand strategy Competitive audit Product definition and positioning